The festive season is an exciting time for everyone. But the sudden demand places an extra pressure on logistics teams. They need to efficiently handle shipments, optimize routes, and ensure smooth coordination between hubs, all while maintaining high delivery standards.
As demand skyrockets, delivery schedules can become overwhelmed. A recent report from a leading 3PL company revealed that in 2024, deliveries during the festive season were three times higher than on regular days. This sudden surge may put logistics networks to the test, but it also sparks opportunities for innovation and growth.
In our recent LinkedIn poll, 53% of people said that timely deliveries are the biggest challenge during the festive season. This highlights the importance of efficient operations and real-time solutions to ensure on-time deliveries, even during the busiest periods.
A report by Unicommerce reveals a 24% increase in gross merchandise value during the first four days of the 2024 festive season.
Let’s take a closer look at how festive sales in 2024 stacked up compared to last year:
- 32% increase in fashion and accessories
- 54% growth in makeup products
- 50% rise in home décor
- 33% boost in health and pharma sales
With such significant growth across various sectors, the demand for timely and efficient deliveries is higher than ever. Even e-commerce giants like Amazon and Flipkart are turning to 3PL providers to handle this extra load. For logistics professionals, this surge is both a challenge and an opportunity to innovate and adapt.
